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Branching Into business

Find out how we're supporting women to get a fair price for their goods at market 11th May 2022

To mark this year's World Fair Trade Day, we have written a special blog about how Tree Aid has been working with women’s enterprise groups across the Sahel, supporting them to get a fair price for their goods at market.

Growing Leaves For Livelihoods

By ensuring that people have access to the tools and resources they need, entrepreneurs in the Sahel can create high quality tree products, which can then be sold at market for a fair price. Not only does the growing and proper care of trees help improve the health of communities in places like Burkina Faso, but it also provides a valuable income source for women and their communities.  

Placing women at the centre of dryland restoration projects is integral to Tree Aid’s work. Training for women has been at the heart projects like our Burkina Faso Forest Governance project, which goes beyond planting and caring for trees. Developing knowledge on how to process these products for sale is a key part of Tree Aid’s training; the leaves of the moringa and baobab trees, for example, can be processed and sold as powder at local markets.  

Budding female enterprises: from seed to sale

Nutrition gardens provide a great place to bring local communities together, through the planting of trees like baobab and moringa. Through our projects, we worked with local community groups in Burkina Faso to establish 212 nutrition gardens which can be used by 6000 people!  

Many of the people we work with on Tree Aid projects are women; training and support provided by Tree Aid invests in women’s creativity, initiative, and marketing of products to help make an idea fly.  

Before beginning any Tree Aid project in a new area, we conduct research about local women’s priorities to ascertain what sort of help would be most beneficial to offer. In our work establishing Village Tree Enterprise (VTE) groups in Burkina Faso, for example, the data we collected revealed that a desire to strengthen existing community enterprise groups.

Taking this into account, we focused much of our work here is focused on establishing new Village Tree Enterprises. These are groups which can come together to discuss, learn, and act together on business, from finance management to business planning.  

What Are "Village Tree Enterprises"?

VTE groups are particularly important for women, who are historically more affected by poverty and food insecurity than their male counterparts. Women face barriers to develop economic activities such as unequal access to resources and services, so improving rural women’s access to natural resources is a key step in reducing poverty, enabling them to generate their own income.  

Negotiation and public speaking are a key part of the business training we offer to these VTEs, helping women to negotiate fair prices for their products.  

Our project also provide VTEs with warehouses and storage facilities, so that the women who form these groups can store their tree-products too. This means that they can be sold at the optimum time, rather than having to be sold straight away. As a result, they can ride out the fluctuations in market prices and sell their products for the best possible price. 

What makes VTEs so special is that they facilitate an environment of mutual support, an empowering network in which women can share ideas and thrive. VTEs provide a cooperative structure whereby incomes are ensured to be shared equally, therefore when women come together in these enterprise groups, they are able to get a fairer price for the items they sell at market. 

Since our projects began, we have heard of women from neighbouring areas who have sought out these Village Enterprise Groups, to learn the same skills. A wonderful ripple effect of women supporting women occurs, and it becomes abundantly clear that when women thrive, so too does the wellbeing of the community and environment around them.  

I was not able to express myself in public because I was shy, but the project trained us in public speaking and thanks to this I’m here talking to you
Sadio Coulibaly - Project Participant, Mali

Women and the climate crisis

In the Sahel, women are often the ones responsible for ‘gathering and producing food, collecting water and sourcing fuel for heating and cooking’. The effects of the climate crisis – like severe droughts and flooding – make these tasks difficult. Women in Burkina Faso also face a lack of land ownership rights. Even in cases where women have worked on their family land all their life, once married they lose all access. This means that women in the Sahel region have less access to resources compared to their male counterparts, despite intimate knowledge of the land. 

Women are integral to restoring the health of the land and the community in the Sahel, and at Tree Aid, we recognise women as cornerstones of ecosystem restoration projects, like the momentous Great Green Wall. Deeply knowledgeable about the land, they play a vital role in adapting and mitigating against the effects of the climate crisis. When given the right support, they can enact long term, sustainable solutions.